{"id":11401,"date":"2021-07-14T10:00:14","date_gmt":"2021-07-14T14:00:14","guid":{"rendered":"https:\/\/limetech.co\/?p=11401"},"modified":"2021-07-14T10:00:14","modified_gmt":"2021-07-14T14:00:14","slug":"creating-your-app-monetization-strategy","status":"publish","type":"post","link":"https:\/\/tjarb.com\/limetech\/blog\/startups\/creating-your-app-monetization-strategy\/","title":{"rendered":"Creating your app monetization strategy"},"content":{"rendered":"

Creating your app monetization strategy<\/h2>\n

So you\u2019ve got a great idea for an app<\/a> and you\u2019ve done some planning<\/a>. Now it\u2019s time to think about revenue. How will you generate income from your venture? The good news is there are lots of methods for creating your app monetization strategy. Let\u2019s talk about some of your options.<\/span><\/p>\n

Classic models for monetizing your mobile app<\/span><\/h2>\n

We\u2019ll start by discussing some of the classic monetization models. Individually, each of these is a strategy of its own, but many app creators choose to pair methods together. We\u2019ll talk about pairing strategies later.<\/span><\/p>\n

\"\"1. The freemium model<\/b><\/h3>\n

The freemium model is just as it sounds: customers get to download and use your app for free. This can be a great way to attract and even retain new users. Freemium apps are commonly paired with another monetization model.<\/span><\/p>\n

2. The premium model: also known as paid apps<\/b><\/h3>\n

Paid apps, also called premium apps, involve a one-time purchase at the time of download. The typical price is <\/span>under two dollars<\/span><\/a>, but specialized apps are sometimes higher.\u00a0<\/span><\/p>\n

3. In-app advertising<\/b><\/h3>\n

In the case of in-app advertising, revenue comes from selling ad space and placing ads within the application. Two types of in-app advertising are <\/span>interstitials<\/b> (full-screen splash pages or pop-up ads) and <\/span>banner ads<\/b> (which often scroll across the bottom of the screen). When executed poorly, in-app advertising can create a negative customer experience, so this method should be applied carefully.<\/span><\/p>\n

\"\"<\/span><\/p>\n

4. Subscriptions<\/b><\/h3>\n

Subscriptions are an increasingly popular source of app revenue. The recurring payments of app subscriptions provide app developers a more reliable source of income in an often-unstable market. Payments are made through the relevant app store, and are typically on a month-by-month basis.\u00a0<\/span><\/p>\n

Some companies incentivize long-term subscriptions by offering a discount for customers who commit to six months, or a year. <\/span>Netflix<\/a> <\/span><\/i>is a well-known subscription app. <\/span>Tinder <\/span><\/i><\/a>and <\/span>Minecraft <\/span><\/i><\/a>are popular apps that offer paid subscriptions as well as a freemium option.<\/span><\/p>\n

5. In-app purchases<\/b><\/h3>\n

Offering in-app purchases is a popular source of revenue–especially among game developers. Common in-app purchases for games include app currency, power-ups, and unlocking new levels.\u00a0<\/span><\/p>\n

Popular app monetization strategies: combinations<\/span><\/h2>\n

Your app monetization strategy will depend on a range of factors, including the type of app, your target user demographic, and the methods of your competitors. Successful strategies often involve pairing the methods we covered above.<\/span><\/p>\n

\"\"1. Freemium with in-app advertising<\/b><\/h3>\n

The best-known monetization strategy is a free version interspersed with in-app advertising, most commonly banner ads<\/strong>. Users are accustomed to this format, but they may dislike the ads, so aiming for highly personalized, targeted ads is the best approach whenever possible.<\/span><\/p>\n

2. Freemium with in-app advertising and premium upgrade<\/b><\/h3>\n

Another popular monetization strategy is to hook customers with a freemium version that has limited features. You may choose to monetize your free app with advertising. Leading with a free version is a good way to introduce users to your product. You can then tempt them with additional features available through the upgraded version. YouTube<\/a> is the classic example of this approach.<\/span><\/p>\n

3. Subscription with a free trial<\/b><\/h3>\n

Another way to introduce users to your subscription app is to offer a 30-day free trial so they can give your product a whirl before committing. Netflix<\/a> and Hulu<\/a> are apps that offer free 30-day trials.<\/span><\/p>\n

\"office4. Sponsors and partnerships<\/b><\/h3>\n

Apps can benefit from partnerships with other brands in many ways. Content placement, brand mentions, and cross promotions are a few of the methods that are most commonly used. One of the biggest challenges can be finding a compatible brand. <\/span>Chartboost<\/span><\/a> is one platform you can use to implement this strategy.<\/span><\/p>\n

5. White labeling your app<\/b><\/h3>\n

White labeling is a great option for established apps with clean code and some proven popularity. Using this approach, you sell your app to companies or institutions, often customizing and rebranding it for the particular client\u2019s needs. The prototypical buyer is a company that prefers not to expend the resources necessary to build an app from scratch.\u00a0<\/span><\/p>\n

6. Holistic approach<\/b><\/h3>\n

\"\"The best overall strategy for monetizing your app and improving your mobile app revenue is to carefully study user behaviors and develop your app accordingly. When your app pleases your customers, your app venture will naturally flourish and prosper.<\/span><\/p>\n

We\u2019ve only reached the tip of the iceberg when it comes to app monetization strategies. All of these methods can be modified and\/or combined to create your own unique app monetization formula. Once you\u2019re familiar with proven success models, you\u2019ll have a lot of leeway to experiment and innovate as you go.\u00a0<\/span><\/p>\n

\n

LimeTech<\/i><\/b>\u00a0is a creative tech company with a focus on innovation and adaptive change. We use technical know-how, design skills, and deep experience in entrepreneurship to help companies advance their business goals. Our specialties include\u00a0<\/i>mobile app development<\/i><\/a>,\u00a0<\/i>website design<\/i><\/a>,\u00a0<\/i>technology planning<\/i><\/a>, and\u00a0<\/i>remote work solutions<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Creating your app monetization strategy So you\u2019ve got a great idea for an app and you\u2019ve done some planning. Now it\u2019s time to think about revenue. How will you generate….<\/p>\n","protected":false},"author":2,"featured_media":12589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557,536],"tags":[616,629,631,617,559,518,512],"class_list":["post-11401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development","category-startups","tag-android","tag-app-marketing","tag-app-monetization","tag-ios","tag-mobile-app-development","tag-mobile-applications-2","tag-startups-2"],"yoast_head":"\nCreating your app monetization strategy - Lime Tech<\/title>\n<meta name=\"description\" content=\"Trying to figure out how to make money from a mobile app? 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