{"id":6265,"date":"2014-11-25T18:06:59","date_gmt":"2014-11-25T15:06:59","guid":{"rendered":"http:\/\/www.fwasl.com\/?p=6265"},"modified":"2025-09-06T15:03:56","modified_gmt":"2025-09-06T12:03:56","slug":"how-the-human-eye-reads-a-website","status":"publish","type":"post","link":"https:\/\/tjarb.com\/fwasl\/how-the-human-eye-reads-a-website\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0642\u0631\u0623 \u0639\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[\n\n<blockquote>\u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u0633\u0644\u0633\u0644 \u0647\u0631\u0645\u064a \u0628\u0635\u0631\u064a \u0635\u062d\u064a\u062d\u060c \u0641\u0627\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0644\u0641\u0647\u0645 \u0643\u064a\u0641 \u062a\u0639\u0627\u0644\u062c \u0623\u0639\u064a\u0646\u0646\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c Chris Bank<\/blockquote>\n\n\n\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0647\u0648 \u0634\u0643\u0644 \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0641\u0646 \u0627\u0644\u0628\u0635\u0631\u064a \u0628\u062d\u062f \u0630\u0627\u062a\u0647\u060c \u0648\u064a\u062a\u0628\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0641\u0647\u0648 \u0639\u0644\u0645 \u062c\u0645\u0627\u0644\u064a\u060c \u0645\u062e\u0644\u0648\u0637 \u0645\u0639 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (business).\n\n\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0633\u0646\u0639\u0631\u0641 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0643\u064a\u0641 \u0646\u062d\u0642\u0642\u0647\u060c \u062b\u0645 \u0633\u0646\u062a\u0639\u0631\u0641 \u0639\u0644\u064a \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644\u0647 \u0645\u0639 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0639\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646.\n\n[divider] [\/divider]\n\n\n<h2>\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u0635\u0631\u064a<\/h2>\n\n\n\u0641\u064a \u062a\u0642\u0631\u064a\u0631 \u0639\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0627\u0644\u0628\u0635\u0631\u064a \u0644\u0640 &#8220;Luke Wroblewski&#8221; (\u0643\u0627\u062a\u0628 \u0648\u0645\u062f\u064a\u0631 \u0628\u0627\u0631\u0632 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u064a\u0627\u0647\u0648)\u060c \u064a\u0648\u0636\u062d \u0623\u0646 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0628\u0635\u0631\u064a \u0641\u064a \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0648\u064a\u0628 \u0636\u0631\u0648\u0631\u064a \u0644\u0640\u0640:\n\n<strong>\u0625\u0628\u0644\u0627\u063a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/strong> &#8211; \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0648\u0627\u062c\u0647\u0629 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u0625\u062c\u0631\u0627\u0621 \u0625\u0644\u064a \u0622\u062e\u0631 \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u064a\u0633\u0631 \u0645\u062b\u0644 \u0627\u0644\u064a\u062f \u0627\u0644\u062e\u0641\u064a\u0629.\n\n<strong>\u0627\u064a\u0635\u0627\u0644 \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u064a<\/strong> &#8211; \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0642\u062f\u0645 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u064a \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0637\u0627\u0628\u0642 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0639\u0644\u064a \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 Abduzeedo \u064a\u062a\u0636\u0645\u0646 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0644\u064a\u060c \u0648\u0645\u062d\u062a\u0648\u064a \u0645\u0645\u064a\u0632 \u0641\u064a \u0627\u0644\u0648\u0633\u0637\u060c \u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0641\u0644.\n\n<strong>\u0625\u0646\u0634\u0627\u0621 \u062a\u0623\u062b\u064a\u0631 \u0639\u0627\u0637\u0641\u064a (emotional impact)<\/strong> &#8211; \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u0632\u0631\u0648\u0627 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u062a\u0646\u0627\u0648\u0644 \u0648\u062c\u0628\u0629. \u0641\u0647\u0645 \u064a\u0631\u064a\u062f\u0648\u0627 \u0627\u0644\u0637\u0639\u0645\u060c \u0627\u0644\u0645\u0644\u0645\u0633\u060c \u0648\u062c\u0648 \u0645\u0645\u064a\u0632 \u0644\u0627 \u064a\u0646\u0633\u064a. \u0641\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0645\u0634\u0627\u0628\u0647 \u0644\u0630\u0644\u0643\u060c \u0641\u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u064a\u0643\u0648\u0646\u0648\u0627 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u062a\u0633\u0627\u0645\u062d \u0645\u0639 \u0639\u064a\u0648\u0628 \u0645\u0648\u0642\u0639\u0643 \u0625\u0630\u0627 \u0642\u0645\u062a \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629.\n\n\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0647\u0648 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0626\u0644\u0629:\n\n\n<ul>\n\t\n\n<li>\u0645\u0627 \u0647\u0630\u0627\u061f (\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0648\u0627\u0644\u0646\u0641\u0639 &#8220;Usefulness&#8221;)<\/li>\n\n\n\t\n\n<li>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u061f (\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 &#8220;Usability&#8221;)<\/li>\n\n\n\t\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0639\u0644\u064a \u0623\u0646 \u0623\u0647\u062a\u0645\u061f (\u0627\u0644\u0631\u063a\u0628\u0629 &#8220;Desirability&#8221;)<\/li>\n\n\n<\/ul>\n\n\n[divider] [\/divider]\n\n\n<h2>\u00a0\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u064a \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0639\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646<\/h2>\n\n\n\u062a\u062a\u0648\u062c\u0647 \u0627\u0644\u0639\u064a\u0646 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u0646\u0642\u0627\u0637 \u0645\u0639\u064a\u0646\u0629 \u0630\u0627\u062a \u0641\u0627\u0626\u062f\u0629. \u0648\u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0638\u0645\u064a \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u062a\u0645\u064a\u0644 \u0625\u0644\u064a \u0627\u062a\u0628\u0627\u0639 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0648\u0648\u0627\u0636\u062d\u0629 &#8211; \u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0623\u064a\u0636\u0627 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0648\u064a\u0628.\n\n[caption id=\"attachment_6269\" align=\"alignnone\" width=\"785\"]<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6269 size-full\" src=\"http:\/\/www.fwasl.com\/wp-content\/uploads\/f_reading_pattern_eyetracking.jpg\" alt=\"f_reading_pattern_eyetracking\" width=\"785\" height=\"364\" \/> \u0627\u0644\u0645\u0635\u062f\u0631 : Nielson Norman Group &#8211; www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content[\/caption]\n\n\u0641\u064a \u0645\u0642\u0627\u0644 \u0639\u0646 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0640 (Alex Bigman)\u060c \u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u062b\u0646\u064a\u0646 \u0645\u0646 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0644\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0631\u0623\u0648\u0627 \u0645\u0646 \u0627\u0644\u064a\u0633\u0627\u0631 \u0625\u0644\u064a \u0627\u0644\u064a\u0645\u064a\u0646. \u0641\u062f\u0639\u0648\u0646\u0627 \u0646\u0646\u0638\u0631 \u0641\u064a \u0643\u0644 \u0645\u0646\u0647\u0645\u0627.\n\n[divider] [\/divider]\n\n\n<h2>1. \u0646\u0645\u0637 \u0627\u0644\u0640 F<\/h2>\n\n\n\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 \u0646\u0635\u0648\u0635 \u0643\u062b\u064a\u0631\u0629\u060c \u0648\u0646\u0645\u0637 \u0627\u0644\u0640 F \u00a0\u064a\u0623\u062a\u064a \u0645\u0646 \u0623\u0648\u0644 \u0645\u0633\u062d \u0636\u0648\u0626\u064a \u0644\u0644\u0642\u0627\u0631\u0626 \u0644\u0644\u062e\u0637 \u0627\u0644\u0639\u0645\u0648\u064a \u0644\u0623\u0633\u0641\u0644 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0623\u064a\u0633\u0631 \u0645\u0646 \u0627\u0644\u0646\u0635 \u0628\u062d\u062b\u0627 \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u0648 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0641\u064a \u0627\u0644\u062c\u0645\u0644 \u0627\u0644\u0623\u0648\u0644\u064a \u0645\u0646 \u0627\u0644\u0641\u0642\u0631\u0629.\n\n\u0639\u0646\u062f\u0645\u0627 \u064a\u062c\u062f \u0627\u0644\u0642\u0627\u0631\u0626 \u0634\u0626 \u064a\u062d\u0628\u0647 \u0623\u0648 \u064a\u062b\u064a\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u060c \u0641\u064a\u0628\u062f\u0623 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a\u060c \u0645\u0634\u0643\u0644\u0627 \u062e\u0637\u0648\u0637 \u0623\u0641\u0642\u064a\u0629 \u0648\u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0634\u0626 \u0645\u0634\u0627\u0628\u0647 \u0644\u062d\u0631\u0641 \u0627\u0644\u0640 F \u0623\u0648 E . \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644 <a href=\"http:\/\/edition.cnn.com\/\" target=\"_blank\">CNN<\/a> \u0648 <a href=\"http:\/\/www.nytimes.com\/\" target=\"_blank\">\u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632<\/a> \u0643\u0644\u064a\u0647\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u0646\u0645\u0637 \u0627\u0644\u0640 F .\n\n\u0623\u062c\u0631\u064a \u062c\u0627\u0643\u0648\u0628 \u0646\u064a\u0644\u0633\u0648\u0646 \u062f\u0631\u0627\u0633\u0629 \u0639\u0646 \u0642\u0627\u0628\u064a\u0644\u0629 \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 (readability) \u0628\u0646\u0627\u0621 \u0639\u0644\u064a 232 \u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0642\u0648\u0645\u0648\u0627 \u0628\u0641\u062d\u0635 \u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648<a href=\"http:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\">\u064a\u062a\u0646\u0627\u0648\u0644 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 <\/a>\u0644\u0646\u0645\u0637 F:\n\n\n<ul>\n\t\n\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0646\u0627\u062f\u0631 \u0645\u0627 \u064a\u0642\u0631\u0623\u0648\u0627 \u0643\u0644 \u0643\u0644\u0645\u0629 \u0641\u064a \u0627\u0644\u0646\u0635.<\/li>\n\n\n\t\n\n<li>\u0623\u0648\u0644 \u0641\u0642\u0631\u062a\u064a\u0646 \u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629\u060c \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u064a \u0639\u0627\u0645\u0644 \u0627\u0644\u062c\u0630\u0628 (hook).<\/li>\n\n\n\t\n\n<li>\u0627\u0628\u062f\u0627 \u0628\u0627\u0644\u0641\u0642\u0631\u0627\u062a\u060c \u062b\u0645 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0639\u064a\u0629.<\/li>\n\n\n<\/ul>\n\n\n\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0639\u0644\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0644\u0645\u0648\u0642\u0639\u0643\u061f \u0627\u0646\u0638\u0631 \u0644\u0644\u0635\u0648\u0631\u0629 \u0623\u062f\u0646\u0627\u0647.\n\n[caption id=\"attachment_6273\" align=\"alignnone\" width=\"600\"]<img decoding=\"async\" class=\"wp-image-6273 size-full\" src=\"http:\/\/www.fwasl.com\/wp-content\/uploads\/eye1.jpg\" alt=\"eye1\" width=\"600\" height=\"398\" \/> <a href=\"http:\/\/webdesign.tutsplus.com\/articles\/understanding-the-f-layout-in-web-design--webdesign-687--webdesign-687\" target=\"_blank\">\u0627\u0644\u0645\u0635\u062f\u0631<\/a>[\/caption]\n\n\u062a\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u062a\u0631\u064a \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u064a\u0645\u0643\u0646 \u0631\u0624\u064a\u062a\u0647 \u0641\u064a \u062e\u0644\u0627\u0644 \u062b\u0648\u0627\u0646 \u0641\u0642\u0637\u060c \u0645\u0639 \u0645\u062d\u062a\u0648\u064a \u0623\u0643\u062b\u0631 \u062a\u0641\u0635\u064a\u0644\u0627 \u0648\u062f\u0639\u0648\u0629 \u0644\u0644\u0641\u0639\u0644 \u00a0(call to action) \u062a\u0639\u0631\u0636 \u0623\u0633\u0641\u0644\u0647 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0645\u0633\u062d \u0633\u0631\u064a\u0639 (quick scanning).\n\n\u0646\u0645\u0637 \u0627\u0644\u0640 F \u064a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f \u062c\u062f\u0627 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0636\u0627\u0641\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u062f\u0639\u0648\u0629 \u0644\u0641\u0639\u0644 (call to action) \u0628\u0637\u0631\u064a\u0642\u0629 \u0644\u0627 \u062a\u0637\u063a\u064a (overwhelm) \u0639\u0644\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u064a. \u0648\u062a\u0630\u0643\u0631 \u062f\u0627\u0626\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u064a \u0647\u0648 \u0627\u0644\u0645\u0644\u0643\u060c \u0648\u0627\u0644\u0634\u0631\u064a\u0637 \u0627\u0644\u062c\u0627\u0646\u064a \u0645\u0648\u062c\u0648\u062f \u0644\u064a\u062a\u0639\u0645\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639. \u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0645\u0627\u0637\u060c \u0641\u0646\u0645\u0637 \u0627\u0644\u0640 F \u00a0\u0647\u0648 \u0645\u0628\u062f\u0623 \u062a\u0648\u062c\u064a\u0647\u064a (guideline) &#8211; \u0648\u0644\u064a\u0633 \u0646\u0645\u0648\u0630\u062c &#8211; \u0644\u0623\u0646 \u0646\u0645\u0637 \u0627\u0644\u0640 F \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u0645\u0644\u0644 \u0628\u0639\u062f \u0627\u0644\u0635\u0641\u0648\u0641 \u0627\u0644\u0639\u0644\u064a\u0627 \u0645\u0646 \u0627\u0644\u0640 F .\n\n[divider] [\/divider]\n\n\n<h2>2. \u0646\u0645\u0637 \u0627\u0644\u0640 Z<\/h2>\n\n\n\u064a\u062d\u062f\u062b \u0646\u0645\u0637 \u0627\u0644\u0640 z \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u064a \u0627\u0644\u0646\u0635. \u0641\u0627\u0644\u0642\u0627\u0631\u0626 \u064a\u0642\u0648\u0645 \u0623\u0648\u0644\u0627 \u0628\u0641\u062d\u0635 \u062e\u0637 \u0623\u0641\u0642\u064a \u0641\u064a \u0623\u0639\u0644\u064a \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u0633\u0648\u0627\u0621 \u0628\u0633\u0628\u0628 \u0634\u0631\u064a\u0637 \u0627\u0644\u0642\u0648\u0627\u0626\u0645\u060c \u0623\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0645\u0646 \u0627\u0644\u064a\u0633\u0627\u0631 \u0625\u0644\u064a \u0627\u0644\u064a\u0645\u064a\u0646 \u0645\u0646 \u0623\u0639\u0644\u064a. \u0639\u0646\u062f\u0645\u0627 \u062a\u0635\u0644 \u0627\u0644\u0639\u064a\u0646 \u0644\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0641\u0627\u0646\u0647\u0627 \u062a\u062a\u0648\u0642\u0641 \u0648\u062a\u062a\u062d\u0631\u0643 \u0645\u063a\u0627\u062f\u0631\u0629 (\u0645\u0631\u0629 \u0623\u062e\u0631\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u064a \u0639\u0627\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629)\u060c \u00a0\u0648\u062a\u0643\u0631\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0641\u0642\u064a \u0639\u0644\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0633\u0641\u0644\u064a \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0629.\n\n[caption id=\"attachment_6277\" align=\"alignnone\" width=\"600\"]<img decoding=\"async\" class=\"wp-image-6277 size-full\" src=\"http:\/\/www.fwasl.com\/wp-content\/uploads\/eye2.jpg\" alt=\"eye2\" width=\"600\" height=\"412\" \/> <a href=\"http:\/\/webdesign.tutsplus.com\/articles\/understanding-the-z-layout-in-web-design--webdesign-28\" target=\"_blank\">\u0627\u0644\u0645\u0635\u062f\u0631<\/a>[\/caption]\n\n\u064a\u0646\u0637\u0628\u0642 \u0646\u0645\u0637 \u0627\u0644\u0640 Z \u0639\u0644\u064a \u0623\u064a \u0648\u0627\u062c\u0647\u0629 \u0648\u064a\u0628 \u062a\u0642\u0631\u064a\u0628\u0627\u060c \u0644\u0623\u0646\u0647 \u064a\u0639\u0627\u0644\u062c \u0645\u062a\u0637\u0628\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0643\u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0648\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c (branding)\u060c \u0648\u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0644\u0641\u0639\u0644(call to action). \u0648\u0646\u0645\u0637 \u0627\u0644\u0640 Z \u0645\u0646\u0627\u0633\u0628 \u062c\u062f\u0627 \u0644\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0628\u0633\u0627\u0637\u0629.\n\n\u0627\u062f\u062e\u0627\u0644 \u0646\u0645\u0637 \u0627\u0644\u0640 Z \u0639\u0644\u064a \u0645\u0648\u0642\u0639 \u0630\u0648 \u0645\u062d\u062a\u0648\u064a \u0645\u0639\u0642\u062f \u0642\u062f \u0644\u0627 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0643\u0646\u0645\u0637 \u0627\u0644\u0640 F \u060c \u0648\u0644\u0643\u0646 \u0646\u0645\u0637 \u0627\u0644\u0640 Z \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0648\u064a\u0632\u064a\u062f \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644. \u0648\u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u0636\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631:\n\n\n<ul>\n\t\n\n<li>\u0627\u0644\u062e\u0644\u0641\u064a\u0629 &#8211; \u0627\u0641\u0635\u0644 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 (framework).<\/li>\n\n\n\t\n\n<li>\u0646\u0642\u0637\u0629 #1- \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0645\u064a\u0632 \u0644\u0634\u0639\u0627\u0631\u0643.<\/li>\n\n\n\t\n\n<li>\u0646\u0642\u0637\u0629 #2- \u0627\u0636\u0627\u0641\u0629 \u062f\u0639\u0648\u0629 \u0644\u0641\u0639\u0644 (call to action) \u0645\u0644\u0648\u0646\u0629 \u062b\u0627\u0646\u0648\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0648\u064a\u0631\u0634\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0645\u0637 \u0627\u0644\u0640 Z .<\/li>\n\n\n\t\n\n<li>\u0648\u0633\u0637 \u0627\u0644\u0635\u0641\u062d\u0629 &#8211; \u0633\u0644\u0627\u064a\u062f\u0631 \u0644\u0635\u0648\u0631 \u0645\u0645\u064a\u0632\u0629 \u0641\u064a \u0648\u0633\u0637 \u0627\u0644\u0635\u0641\u062d\u0629 \u064a\u0641\u0635\u0644 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0648\u064a \u0639\u0646 \u0627\u0644\u0633\u0641\u0644\u064a \u0648\u064a\u0648\u062c\u0647 \u0639\u064a\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u064a \u0645\u0633\u0627\u0631 \u0627\u0644\u0640 Z.<\/li>\n\n\n\t\n\n<li>\u0646\u0642\u0637\u0629 #3- \u00a0\u0625\u0636\u0627\u0641\u0629 \u0623\u064a\u0642\u0648\u0646\u0627\u062a \u062a\u0628\u062f\u0623 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0648\u062a\u062a\u062d\u0631\u0643 \u0639\u0644\u064a \u0637\u0648\u0644 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0633\u0641\u0644\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u064a \u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u064a \u0627\u0644\u0641\u0639\u0644 (call to action) \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0646\u0642\u0637\u0629 4 .<\/li>\n\n\n\t\n\n<li>\u0646\u0642\u0637\u0629 #4- \u00a0\u0647\u0630\u0627 \u0647\u0648 \u062e\u0637 \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0648\u064a\u0643\u0648\u0646 \u0645\u0643\u0627\u0646 \u0645\u062b\u0627\u0644\u064a \u0644\u0648\u0636\u0639 \u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u064a \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a (primary Call to Action).<\/li>\n\n\n<\/ul>\n\n\n\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u0633\u062a\u0630\u0647\u0628 \u0625\u0644\u064a\u0647 \u0639\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u064a\u0632\u0629 \u0643\u0628\u064a\u0631\u0629 \u062c\u062f\u0627. \u0641\u0642\u0628\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0635\u0641\u062d\u062a\u0643\u060c \u062d\u062f\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0648\u0627\u0644\u0623\u0642\u0644. \u0648\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0639\u0631\u0641 \u0645\u0627 \u064a\u0631\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u062f\u064a\u0643\u060c \u0641\u062a\u0643\u0648\u0646 \u0645\u0633\u0623\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0644\u0648\u0636\u0639 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target=\"_blank\">\u00a0\u0627\u0644\u0645\u0635\u062f\u0631<\/a>\n\n&nbsp;]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":5,"featured_media":10916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[236,15],"class_list":["post-6265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","tag-ux-2","tag-15"],"_links":{"self":[{"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/posts\/6265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/comments?post=6265"}],"version-history":[{"count":1,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/posts\/6265\/revisions"}],"predecessor-version":[{"id":10245,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/posts\/6265\/revisions\/10245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/media\/10916"}],"wp:attachment":[{"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/media?parent=6265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/categories?post=6265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tjarb.com\/fwasl\/wp-json\/wp\/v2\/tags?post=6265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}